What constitutes art has always fascinated people. Louisville’s art community has always been thriving, but there haven’t always been many places seeking to propel amateur artists into the public eye. Ultra Pop, located at 1414 Bardstown Road, has sought to become that place of refuge for young artists seeking to create art the way they want to. Paul LePree the owner/proprietor describes his store as thus, “Ultra Pop is a retail store that I created after being inspired by numerous stores I have visited on the west coast. I had to take several concepts and try to put them all together under one room given the smaller market in Louisville. I like to think I sell art regardless of the medium, whether it’s prints, toys (3-D art), books, clothing, or whatever else I find that I feel has artistic or cultural merit.” LePree felt the need for a central hub for underground and lowbrow art so he combined this growing need with his love for all art mediums and Ultra Pop was born.
Ultra Pop opened in July 2007 in the heart of the Highlands. LePree felt that, after living here for 6 years, he enjoyed the area and Louisville was ready for a concept like Ultra Pop. LePree says that he enjoys the neighborhood feel of the Highlands and takes joy in knowing his UPS driver and mailman by their first names. Lepree’s retail experience reaches through two decades. He began working in local comic and record shops, which drove his passion for local business. After working in corporate retail and climbing the ladder up to multi-store management he felt the need to return to his roots in local business. Lepree wanted to open a store based on the community that supports it and support the local artists in the area.
“A painting does not need to sell for thousands of dollars to be considered art or have merit,” said LePree, and it seems as though this has become his mantra. His personal favorite art forms include handmade toys (3-D art) from Japan and a handful of paintings he has collected over the years. Ultra Pop is a concept driven by art in any medium and by those who make it. LePree’s description of his store as a “hub” for the art community is not without merit as he constantly seeks to put local artists on display and make Ultra Pop a welcoming place for anyone interested in art. “I try to get out as much as I can and discover artists that don’t have a presence in the community already.” LePree said, “I throw art shows monthly not only to expose the public to undiscovered artists, but to make art accessible to people that normally wouldn’t go to a gallery show.”
The current exhibit at Ultra Pop is titled Super Kaiju Big Fun, and features paintings by local artist Daniel Butler and will be on display until this Friday. His paintings are inspired by many of the elements one would see in Ultra Pop, old Japanese monster movies and horror movies. All of the artwork on display during a show is available for sale and the prices of Butler’s work ranges from $35 to $60. LePree has also acted as a big brother figure to budding artists in the community such as Daniel, as this was his first show. I had a chance to witness the set up of the show and LePree handled it like an old pro. He coached Butler through his nerves and helped him to frame all the work and price it. In speaking with Butler he says that, “Ultra Pop has provided a way for me to wedge my foot in the door with the Louisville art community. As I am an up and coming artist, I feel that I have a real opportunity to expand my “business” as an artist with Paul [LePree]’s help.” Butler even mentions that his time at Ultra Pop and spent with LePree has opened his eyes to new art mediums, especially that of the 3-D art vinyl toys sold at Ultra Pop. He is grateful for LePree and the store as he says, “Ultra-Pop has truly expanded my horizons. Whereas I thought that my only opportunity as an artist might be in the comic book or fine art field, I found that I could do more in my own niche. I didn’t have the fine art training to do Da Vinci or Van Gogh or Rembrandt type pieces to get a community built around me.”
Ultra Pop’s next art exhibit is starting this Friday, succeeding Butler’s, and it features an artist from Ohio, Jeffery Lamm whose art is based primarily on Japanese monster movies, punk rock culture, and hot rod art. LePree is doing as much as he can to even bring art from different areas and communities to Louisville in order to help inspire the local artists. “We all have something to learn from one another,” he says, “and I have learned much from these artists I know around the country. I am just trying to bring them to Louisville to show guys like [Butler] what they have shown me.” In September LePree is hosting another local artist, Ron Jason “Madpixel”, in his first solo show. He also plans on doing his first Halloween-themed group show in October. Although the possibilities seem endless for what Ultra Pop can do and create, the economy is wearing on LePree. When asked to describe his plight as a local business owner in this economy he said, “It is very challenging right now. When people don’t have alot of extra spending money, there are more important priorities than purchasing art and toys.” LePree is a friend to all who meet him and a dedicated supporter of Louisville and it’s art community.
2 August 2010